• As much as 52% of customers go online before buying offline
       (Yahoo/OMD, 2006)

     • 63% of all purchases resulting from online search occur offline
       (ComScore, 2005)

     • The Internet will influence nearly half of total retail sales in 2010
       (Jupiter Research, 2005)

     • Online ads lift offline retail purchases by 19%...
       (Yahoo!/ACNielsen)

     • 57.1% of shoppers 18 or older say the Internet is their main source of information pre-purchase.
       (Burst Media, April, 2006)

     • While it is a big business, e-commerce represents only about 2% of U.S. retail sales, a far cry from the
       online-dominated retail world that some prognosticators envisioned in the Web's nascent days.
       (Wall St. Journal, May 3, 2006)

     • There were 335 Billion coupons distributed in 2005 in the United States, and 4.5 Billion coupons were redeemed.
       (CMS, Carolina Manufacturer’s Services)

     • American consumers saved $3.2 Billion last year by using coupons, but they threw away $315 Billion in potential
       savings. (CMS)

     • 79% of the United States population uses coupons, and 69% of primary shoppers report that they “frequently or
       almost always check or clip coupons” as part of their shopping behavior. (CMS)

     • Over 50% of the Sunday newspapers are purchased for the coupons (CMS)

     • More than 50% of the people who shop on the web prefer to conclude the purchase offline (NPD Group)

     • In 1972 George Valassis introduced the free standing insert coupons to newspapers, and in a single year coupon
       distribution increased 10-times from 20 billion to 200 billion.” (Valassis History)

     • Internet-based coupon usage grew 111% in 2002, and another 365% in 2003. Internet coupons still represent less
       than 1% of the 335 billion coupons printed in 2003. (CMS, Carolina Manufacturer’s Services)

     • Only 42% of SMEs have any sort of online presence, including online directories. (The Kelsey Group)

     • If a business provides products and/or services information online -- even if it does not sell products online --
       50% of all Americans would be more likely to go to the store to transact business. (Pew Internet Project)

     • 35% of all online searches are local (Kelsey Group)

     • 45% of all local searches have buying intent (Kelsey Group/Bizrate)

     • Online information drives 4 offline transactions for every 1 online transaction. (aQuantive)

     • comScore projected that US e-commerce for 2005 will hit $82.7 billion (up 24% from 2004). At the same time, the
       US Census Bureau data indicates that total US retail spending (2004) of more than $3.5 trillion. Assuming zero
       growth in US retail spending in 2005, that would mean e-commerce represents less than 2.5% of total retail
       spending.

     • 80% of all purchases by consumers nationwide are made within 20 miles of where people live and work.
       (The Kelsey Group)

     • In 2004 local businesses spent $1 Billion on Internet advertising. By 2008 they will spend more than $5 Billion
       online. (The Kelsey Group)