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ZiXXo Delivers the First
Self-Service Online Couponing Solution
Offline businesses want customers, not clicks and
page views: ZiXXo coupons deliver local customers, ready to buy.
Supernova, San Francisco, CA. – June 22, 2006 – ZiXXo Inc. today
launched the first self-service online coupon service. Small and midsize
businesses can create an online coupon in less than 5 minutes, or upload
an image of an existing coupon, to quickly populate offers to the
Internet and attract a growing customer base.
Once a business owner uploads a coupon, ZiXXo syndicates it through its
own website, custom email alerts, custom RSS feeds and a growing network
of syndication partners. By leveraging ZiXXo’s application programming
interface (API), syndication partners can integrate coupons into
everything from yellow pages to maps to search results and more. Users
simply print the coupons, on demand, and redeem them with local
businesses.
Last year, according to market researcher Carolina Manufacturing
Services (CMS), there were 335 billion coupons printed and distributed
in the United States; 88% of these coupons were distributed by national
companies through Sunday newspaper inserts. Now ZiXXo makes it
cost-effective and easy for local businesses to participate in
coupon-based advertising.
“Online marketing is great, but local businesses don’t get too excited
about clicks and page views,” said ZiXXo CEO Mike Hogan, “ZiXXo delivers
local consumers, at their location and ready to buy. That gets local
business owners really excited.” Hogan recognized that online marketing
is relegated to the borders of web pages, areas often ignored by users.
But coupons are the only form of advertising that is also considered
valuable content. In fact, over 50% of Sunday newspapers are purchased
for the coupons. This realization led to the creation of ZiXXo. By
providing an API, ZiXXo coupons can be integrated right into the
content, alongside things like maps, driving directions and contact
information.
True to its roots in promotional marketing, ZiXXo’s launch is being
celebrated with a promotion. Through 2006 there is no fee for businesses
to create, manage and syndicate coupons through ZiXXo. Starting in 2007,
ZiXXo will charge advertisers 50˘ per coupon printed by consumers. ZiXXo
then shares this revenue with the affiliate who referred the advertiser
and the affiliate who published the coupon.
ZiXXo is one of only 12 companies selected as a “Connected Innovator” by
Michael Arrington of Techcunch.com and The Supernova Group, in
conjunction with The Wharton School. “The next phase of innovation has
clearly begun and, as always, Supernova is shining a light on what’s in
store for the technology world. These 12 innovators were selected from
scores of promising ventures as epitomizing how the world will expect to
be -- and need to be -- connected,” said Kevin Werbach, Supernova
founder and assistant professor at Wharton.
ZiXXo for Businesses:
ZiXXo makes it easy to create online coupons to promote your business.
Simply enter your information and it creates a professional looking
coupon for you in less than 5 minutes. ZiXXo provides sample offers to
achieve various business objectives, from growing average revenue per
customer to increasing traffic during slow times. Any business, from
beauty salons to pizza parlors to auto mechanics can use ZiXXo’s online
coupons.
ZiXXo for Users:
Users can find local coupons, print them and redeem them. ZiXXo also
offers web 2.0 features like reviews, ratings for companies and coupons,
tagging and more. For users who want their coupons sent to them, they
can get “deal alerts” emails or RSS feeds that are easily customized to
their location and interests.
ZiXXo for Affiliates:
Affiliates can add coupons to their website in minutes. Or, Using
ZiXXo’s application programming interface (API), these coupons can be
integrated right into search engine results, maps, blogs, yellow pages,
and other web applications. ZiXXo shares its pay-per-print revenue with
affiliate partners who refer advertisers or who publish the coupons to
consumers.
About ZiXXo
ZiXXo™ is a pioneer of local online coupons. Local businesses create and
manage their online coupons at
www.zixxo.com. ZiXXo then syndicates
these coupons through a growing network of affiliate partners. The
coupons are easily integrated right into maps, online applications,
yellow pages, search engine results and much more. Users can get their
coupons online, print them and redeem them with local merchants. Other
forms of online marketing serve the 2% of U.S. commerce that is
conducted online, offering page views and clicks. Online coupons serve
the 98% of U.S. commerce that is conducted offline, delivering live
customers at the business and ready to buy. For more information call
(650) 683-0394 or visit our website at
www.zixxo.com.
Contact:
Mike Hogan
ZiXXo Inc.
650-683-0394
mike.hogan@zixxo.com
Media Information Page:
http://zixxo.com/mediacenter/ZiXXo_MediaCenter_Homepage.html |
